Nicolle Wallace Salary At MSNBC Revealed: The Shocking Truth Behind Her 2025 Earnings

Want to know Nicolle Wallace's MSNBC salary and her expected earnings in 2025? Let's explore the financial journey of this political commentator who commands a powerful presence in the media.

Nicolle Wallace, the anchor of "Deadline: White House," has been a 3-year-old fixture at MSNBC. Her show turned into a soaring win with 2 million viewers in July 2020. On top of that, the program doubled to two hours in 2020, showcasing her growing influence at the network.

Her experience as White House Communications Director during George W. Bush's second term adds depth to her current role. The veteran journalist's career moves have helped her build a net worth of $3 million.

Nicolle Wallace’s 2025 MSNBC Salary Revealed

Nicolle Wallace's MSNBC contract shows she will earn a hefty salary in 2025. She stands as one of the network's most valuable on-air talents. Let's get into the money behind one of cable news' most prominent political commentators.

How much does she earn per year?

MSNBC pays Wallace around $8 million each year. This makes her one of the network's highest-paid personalities. Her current salary shows a big jump from when she first started.

Wallace's show has seen soaring ratings, and her pay reflects this success. She took over the 4 PM slot with "Deadline: White House" and has delivered strong numbers for MSNBC. The network values both her hosting skills and her growing role at NBC News.

Her 2025 pay package has more than just a base salary. She gets performance bonuses linked to viewership and ad revenue. Many high-profile cable news hosts now have similar deals.

The network extended her contract through 2026 after her previous deal proved successful. "Deadline: White House" expanded to two hours and became the life-blood of MSNBC's afternoon shows. This led to a substantial bump in her pay.

What sources confirm her salary?

MSNBC and NBCUniversal keep talent salaries private. But major industry publications like The Hollywood Reporter, Variety, and The Wrap have shared her compensation details. The exact numbers vary slightly between reports.

Industry experts who track network talent contracts back up these salary ranges. They look at similar deals and get insider info from network sources to make their estimates.

The reports might differ on exact figures, but everyone agrees Wallace commands one of the network's bigger talent budgets. This matches her value to MSNBC's lineup and brand.

How her salary compares to other MSNBC anchors

Wallace ranks among MSNBC's top earners, though not at the peak. Rachel Maddow leads the pack with about $30 million yearly from her big NBCUniversal deal.

Joe Scarborough and Mika Brzezinski from Morning Joe pull in around $15-20 million combined per year. Wallace's $8 million puts her ahead of most daytime anchors but behind these morning and primetime stars.

She earns more than other MSNBC stars like Ari Melber and Joy Reid, who make between $2-5 million. These salary differences show both cable news' competitive nature and how MSNBC values different time slots.

Of course, Wallace's pay has grown steadily since she joined. This matches her rising viewership numbers and growing influence in MSNBC's political coverage.

How Nicolle Wallace Built Her Career in Media

Nicolle Wallace's journey to becoming a highly-paid MSNBC anchor started with deep roots in politics that led her to a thriving media career. Her background as a Republican strategist makes her an invaluable asset to NBC News.

From White House to television

The original role Wallace held was White House Communications Director during George W. Bush's second term. She played a crucial part in his 2004 re-election campaign. Her White House career shifted after her husband became ambassador to the United Nations in 2006. The couple moved to New York where she landed a position as a political analyst for CBS News.

Her role on 'The View'

ABC's 'The View' brought Wallace on board in 2014 as their resident Republican to replace Elisabeth Hasselbeck. In spite of that, she stayed for just one season. ABC executives decided to let her go because she "wasn't Republican enough" and "didn't offer enough dissent about political issues".

This setback turned into an opportunity – Wallace said getting fired from 'The View' led her to what she called a "pinch me" career path at NBC and MSNBC.

Joining MSNBC and NBC News

NBC and MSNBC quickly offered Wallace a position after her departure from 'The View.' She started filing reports for the 'Today' show within a month. The network executives lifted her on-air profile during the 2016 presidential campaign. She added her expertise to special reports and major events, including both Republican and Democratic National Conventions.

Becoming the face of 'Deadline: White House'

Wallace launched 'Deadline: White House' on MSNBC on May 9, 2017. The show became a platform for political interviews and discussions that featured a "round-table conversation and always having a boisterous conversation with very, very little script".

Viewers flocked to the show, reaching 2 million by July 2020. MSNBC doubled the program's airtime to two hours starting August 17, 2020. This move made Wallace the life-blood of the network's daily programming.

The Rise of 'Deadline: White House' and Its Impact on Her Pay

"Deadline: White House" has become MSNBC's ratings powerhouse that directly impacts Nicolle Wallace's salary negotiations and proves her financial worth to the network.

Show ratings and audience growth

Wallace's program reached remarkable viewership numbers with 2 million viewers by July 2020. The show dominated its 4 PM ET slot among total viewers that month and surpassed Fox News (1.7 million) and CNN (1.4 million). The show drew 251,000 viewers in the advertiser-coveted 25-54 demographic.

Ratings have fluctuated over time. The viewership dropped 35% after Trump's 2024 election victory, with just over one million viewers through 2024. The numbers bounced back early 2025, showing a 38% increase after the inauguration.

Expansion to a two-hour format

MSNBC expanded "Deadline: White House" to two hours on August 17, 2020. This expansion showed the network executives' strong confidence and made Wallace the life-blood of their programming strategy.

Her influence on MSNBC's daytime lineup

Wallace's success transformed MSNBC's afternoon schedule and sparked changes throughout the network's programming. Network executives believed her expanded show would boost viewership for The Beat with Ari Melber and propel development of MSNBC's evening lineup.

Other Income Sources Beyond MSNBC

Nicolle Wallace's earnings go well beyond her MSNBC salary. Her income streams show her talent to excel in multiple fields outside television journalism.

Book deals and political novels

Wallace has proven herself as a talented author with three contemporary political novels. Her first book, Eighteen Acres, came out in 2010. The novel weaves a fictional tale about the first female US president, her chief of staff, and a White House correspondent. Rachel Maddow and Andrea Mitchell were among the high-profile critics who praised this debut novel.

She followed up with It's Classified in 2011. The story revolves around a presidential campaign complicated by a mentally ill vice-presidential candidate. Wallace drew inspiration from her 2008 experience as a senior advisor to the McCain/Palin campaign. Her third novel, Madam President, hit the shelves in 2015.

Speaking engagements and appearances

Wallace's background as a New York Times best-selling author and former White House Communications Director helps her command high speaking fees. All American Speakers Bureau and Speaker Booking Agency represent her speaking engagements. She shares her political expertise and White House experience at these events.

Executive production and special projects

Wallace has expanded her career into production. She took on the role of executive producer for MSNBC's primetime special "Ukraine: Answering the Call". The program aired in July 2022 to raise funds for Ukraine during Russia's invasion.

Conclusion

Nicolle Wallace earns about $8 million yearly at MSNBC. This puts her among the network's top talent, though Rachel Maddow still commands a higher salary. Her transformation from White House Communications Director to one of MSNBC's key personalities shows how political know-how can turn into media success.

The network expanded "Deadline: White House" to two hours, which proves her value despite some ups and downs in ratings.

Wallace has smartly grown her income beyond her MSNBC earnings. She makes money from book deals, speaking events, and production work. These different income streams have built her financial portfolio and strengthened her presence beyond cable news.

Her pay will likely keep reflecting her steady performance and importance to MSNBC's lineup in 2025 and beyond. As a former Republican strategist, she brings a unique point of view that sets her apart from other network commentators. This distinctive background is a vital part of her financial worth in today's competitive digital world.

Wallace's story shows how expertise, flexibility, and connecting with viewers can lead to big rewards in TV journalism. While her salary might change with viewer numbers and contract talks, her 15-year old presence at MSNBC suggests she'll stay one of their best-paid personalities in the coming years.

FAQs

Q1. What is Nicolle Wallace's current salary at MSNBC?

According to reports, Nicolle Wallace earns approximately $8 million annually at MSNBC, making her one of the highest-paid personalities at the network.

Q2. How does Nicolle Wallace's salary compare to other MSNBC anchors?

Wallace's $8 million salary places her in the upper echelon of MSNBC talent, though below top earners like Rachel Maddow. She earns more than many daytime anchors but less than primetime hosts.

Q3. What led to Nicolle Wallace's success at MSNBC?

Wallace's success at MSNBC can be attributed to her political background, her show "Deadline: White House" gaining popularity, and its expansion to a two-hour format in 2020.

Q4. Does Nicolle Wallace have income sources beyond her MSNBC salary?

Yes, Wallace has additional income from book deals, speaking engagements, and executive production work, which contribute to her overall earnings and financial portfolio.

Q5. How has Nicolle Wallace's career evolved in media?

Wallace transitioned from a career in politics, including roles in the White House and on presidential campaigns, to becoming a political analyst and eventually hosting her own show on MSNBC.