The Real Twitter Statistics That Will Make You Rethink X [2025 Update]

Twitter's 2025 statistics paint an intriguing but complex picture of a platform in flux. The numbers tell different stories, with monthly active users somewhere between 335.70 million and 611 million. This wide range shows just how unclear things have become since the platform changed its name to X.

The platform faces some tough challenges after Elon Musk's $44 billion takeover in 2022. The daily active user count stands at 245 million, and American users spend about 34 minutes on the platform each day. The total user count dropped by 5.14% compared to 2023. The gender split on Twitter shows an interesting pattern – 64.14% of users are men and 35.86% are women.

The revenue numbers don't look great either. The platform made $744 million in the first half of 2024, but this shows a 13.7% drop from the previous year.

Let's get into the real numbers behind Twitter/X in 2025 and see how they stack up against past performance. This breakdown will help marketers, business owners, and anyone interested in social media trends learn about Twitter's place in today's digital world.

Key Twitter Statistics in 2025

Twitter (now X) shows a complex statistical picture with varying reports about its user base size in 2025. The platform stands as the 12th most popular social media site worldwide and holds a strong position in the digital world.

Total monthly active users (MAU)

Different sources report vastly different figures about Twitter's monthly active users. Reports show Twitter's monthly active user count ranges between 335.70 million and 611 million. Recent data suggests Twitter has 611 million monthly active users in 2025, which represents about 8.85% of all social media users worldwide.

Statista presents a lower figure of approximately 415.3 million users worldwide. User numbers have dropped 5.14% from 2023, which suggests the platform struggles to keep its audience after rebranding to X.

Daily active users (DAU) and monetizable DAU

Twitter's core audience becomes clearer through daily engagement metrics. The platform has about 245 million daily active users (DAU), which shows much of the monthly user base visits Twitter daily. About 76% of users check Twitter every day, showing a 9.8% increase from last year.

Twitter reached its highest audience before Elon Musk's acquisition with 237.8 million monetizable daily active users (mDAU) in Q2 2022. This number grew 3.84% from the previous quarter. CEO Linda Yaccarino states X/Twitter now has between 200-250 million daily users.

Users spend roughly 30 minutes each day on Twitter. A typical user follows about 130 accounts but interacts with only 11% of their timeline.

Top countries by user count

The United States leads global Twitter usage with 103.96 million users. Japan comes second with 70.92 million users. These two countries dominate the platform's user base.

Here's a breakdown of the top countries by Twitter user count in 2025:

Country	Users (millions)
United States	103.96
Japan	70.92
Indonesia	25.16
India	24.09
United Kingdom	22.87
Germany	21.63
Turkey	19.73
Mexico	16.86
Brazil	15.96
Saudi Arabia	15.67

Japanese users stand out as the most active per capita, tweeting 3.8 times more than the global average.

Gender and age distribution

Twitter shows one of the largest gender gaps among major social platforms. Male users make up 63-68% of the user base, while female users account for only 32-37%. The gender gap has grown slightly as more females leave the platform.

Young adults dominate Twitter's audience. Users aged 25-34 represent 36.6% of all users, while 18-24 year olds make up 32.1-34.2%. These two age groups combined form about 70.8% of Twitter's total users.

Only 7-7.3% of users are aged 50 or above, which confirms Twitter appeals more to millennials and Gen Z. Teenagers (13-17) represent just 2-2.4% of users, making Twitter less attractive to young teens compared to TikTok and Snapchat.

How Twitter's User Base Has Shifted

Twitter's user base has changed dramatically since 2022. We've seen regional ups and downs, new usage patterns, and mixed growth reports. The switch from Twitter to X came with clear changes in how people use the service.

Monthly vs daily active users over time

The numbers tell an interesting story about how people use Twitter. Right now in 2025, Twitter has about 586-611 million monthly active users, but only 245 million daily active users. This means about 40% of monthly users check Twitter every day—a key number that shows how loyal the core audience really is.

The daily active user count has gone up and down quite a bit:

Period	Daily Active Users (millions)
Q1 2017	109
Q4 2018	126
Q4 2019	152
Q4 2020	192
Q1 2021	199
Q4 2021	217
Q2 2022	229
Nov 2022	259.4
Sept 2023	245

These numbers show steady growth from 2017 through late 2022. Twitter hit its peak of 259.4 million users in November 2022 right after Musk took over. The platform's numbers dropped to 245 million by September 2023, which might mean the growth streak has ended.

User growth and decline trends

Twitter's growth story isn't simple. The platform grew steadily from 310 million users in 2017 to 421 million in 2023. The numbers fell to 388 million users in 2024, which suggests the change to X might have pushed some users away.

Different markets saw different results. US users dropped from 65 million in 2023 to 58 million in 2024—a 10.7% drop. UK numbers paint a similar picture, with daily users falling from 8 million to about 5.6 million over 16 months. More than a third of these users left after summer 2023.

The Asia Pacific region has been Twitter's bright spot. User numbers jumped from 97.8 million in 2018 to 115.9 million in 2021.

Twitter usage statistics by region

The platform's user base looks very different now compared to recent years. US users made up 23% of Twitter's global audience in 2017 (72 million out of 310 million). That number shrank to 15% by 2024 (58 million out of 388 million), showing Twitter's weakening grip on its home market.

New users now come mostly from other countries. Japan stands out as Twitter's biggest success—it's now the country's favorite social network, used by 64.1% of the population. Elon Musk shared that Japanese users spent 26.6% more time on Twitter in early 2024, way ahead of other regions.

The Asia Pacific region leads Twitter's growth. Japan, India, and Indonesia now match the US in size and activity. These three countries together have nearly 120 million users.

Each region brings its own challenges. EU user numbers fell 5% in the first half of 2024. Brazil's temporary Twitter ban affected about 20 million users and complicated growth plans.

The US market still matters most for Twitter's bottom line. American users make up only 15-18% of total users, but they bring in more than half of Twitter's revenue. This shows just how valuable the American market remains.

Demographics That Define Twitter in 2025

Young adult males from urban and suburban areas dominate Twitter's platform in 2025. These demographic patterns help businesses and marketers reach their target audiences on this evolving platform.

Age breakdown of users

Millennials and Gen Z make up most of Twitter's user base in 2025. Users aged 25-34 lead the pack at 37.5% of all global users. The 18-24 age group follows with 32.1% of the platform's audience.

Here's how different age groups break down:

Age Group	Percentage of Users
13-17	2.0%
18-24	32.1%
25-34	37.5%
35-49	21.1%
50+	7.3%

Users between 18-34 years make up 70% of Twitter's audience, which shows its appeal to younger adults. Gen Z has become Twitter's biggest generational group and has grown 12% since 2022. Many people think Gen Z only uses TikTok, but Twitter's popularity grows 30% faster than Instagram among this age group.

Teenagers don't seem interested in Twitter anymore. Users aged 13-17 make up just 2% of the user base. This number has dropped since 2014-2015 when 33% of U.S. teens used the platform regularly.

Gender split and its implications

Twitter shows the biggest gender gap among major social platforms. Men make up 63.7% of global users. This gap grew wider in 2025, with male users increasing to 64.14% from 60.9%.

Women account for 35.86% of Twitter's audience, which dropped by 3.24% from previous numbers. This 60:40 ratio makes Twitter more male-dominated than other social networks.

Marketers can use this gender split to their advantage. Twitter works great for brands targeting men since 25% of American men use Twitter compared to 17% of women. Twitter stands out because it has more male users than female users, unlike Facebook, Instagram, Pinterest, and TikTok.

Urban vs rural usage patterns

Twitter sees different usage rates across community types. Suburban communities lead with 23% usage. Urban areas come close at 22%.

Rural Americans use Twitter less often, with only 15% on the platform. People in cities and suburbs, especially professionals and news readers, tend to use Twitter more.

Education and income levels play a big role in Twitter usage. College graduates use Twitter twice as much (27%) as those with a high school education or less (13%). Americans earning over $100,000 yearly show the highest usage at 27%.

Educated, high-earning urban and suburban professionals represent Twitter's core U.S. audience. B2B companies can target these users effectively, even though Twitter has fewer users than Facebook and Instagram.

Revenue and Monetization Breakdown

The numbers tell the real story of Twitter's transformation under Elon Musk's leadership. Twitter made about $2.50 billion in total revenue in 2024, which dropped by a lot – 13.7% from last year. This drop continues the downward trend that started after Twitter hit its peak revenue of $5.00 billion in 2021.

Advertising vs subscription revenue

Ads still bring in most of Twitter's money, though less than before. Ad revenue made up about 68% of total revenue in 2024. The numbers show a steep drop from $4.73 billion in 2022 to $3.31 billion in 2023. Brands pulled their advertising dollars because they worried about content moderation and platform changes after Musk took over.

Twitter's other money streams – subscriptions and data licensing – have grown steadily. These brought in about $0.80 billion in 2024, up from $0.60 billion in 2023.

The platform now focuses on new ways to help creators make money:

• Ads Revenue Sharing program gives creators around $8.50 per million impressions
• Subscription options cost $2.99, $4.99, or $9.99 monthly with only 3% platform fee until creators earn $50,000

The outlook for 2025 hints at a possible comeback. Experts think Twitter's U.S. ad revenue will grow 17.5% to $1.31 billion, while global ad sales might rise 16.5% to $2.26 billion. This would be the first time ad revenue has grown since Musk bought the company.

Revenue by region: US vs rest of world

The sort of thing I love about Twitter's revenue is its interesting regional split. American users make up just 15-18% of Twitter's total users, yet they bring in more than 50% of the platform's total revenue. This huge economic effect explains why Twitter keeps focusing on its American audience even as international markets grow faster.

Twitter earned about $1.30 billion in the United States and $1.20 billion from all other countries combined in 2024.

This split between regions hasn't changed much over the years, though the total numbers have gone down:

Year	United States ($bn)	Rest of World ($bn)
2022	2.4	2.0
2023	1.6	1.4
2024	1.3	1.2

Japan stands out as a valuable market, where people spent 26.6% more time on Twitter in early 2024. Still, the American market remains crucial to Twitter's business success.

Net income and profitability trends

Twitter's financial health has improved dramatically. The platform made a profit of $1.14 billion in 2025, which was 20.62% more than the $942.37 million profit in 2024. This upward trend follows several rocky years.

Twitter's profits were all over the place before Musk stepped in. The company lost $221 million in 2021 and $1.14 billion in 2020. But it had made profits of $1.21 billion in 2018 and $1.47 billion in 2019.

Musk's aggressive cost-cutting, including letting go of about 80% of Twitter's staff, helped improve profitability. Twitter made $1.20 billion in earnings before interest, taxes, depreciation, and amortization (EBITDA) in 2023. This shows the platform can now turn a profit even with much lower revenue than before.

How People Use Twitter Today

Twitter has grown into a 12-year old hub where people consume news and share real-time information. User behavior patterns show distinct priorities and habits. The way users interact with the platform adds significant context to the twitter statistics we explored earlier.

Top reasons people use Twitter

News consumption leads Twitter usage. About 48-60.6% of users say it's their main reason to visit the platform. Entertainment comes next at 48%, which makes Twitter both an information source and a place to unwind.

Users come to the platform to:

• Follow brands and companies (33-34.9%)
• Stay connected with friends and family (34%)
• Build professional networks (14%)

The platform helps 57% of news readers better understand current events. This proves Twitter remains relevant as an information source despite usage changes.

Average time spent on the platform

Twitter users spend 30.9-34.1 minutes each day on the platform. This adds up to 4.7-5.5 hours monthly. TikTok users spend more time at 53.8 minutes daily, while YouTube users clock 48.7 minutes.

Users open Twitter about 120.4 times per month. These quick check-ins add up to 7.8-8 billion total minutes on Twitter daily. The numbers show Twitter's strong position in social media.

Content types that drive engagement

Videos rule Twitter engagement. They appear in over 80% of user sessions. Video tweets get 10x more engagement than text-only posts. Platform-wide video views have jumped 29% year-over-year.

Visual content gets more engagement overall. Twitter's algorithm likes posts with images, GIFs, and polls. Retweets make up about 50% of all platform interactions. Using 1-2 hashtags can boost engagement by 21%.

News content tops the consumption charts. Brand content likes have grown 63%. This suggests users respond well to thoughtful commercial messages. Long-form posts generate over 3 billion impressions daily. Users engage with detailed content just as much as short tweets.

Twitter vs Competitors: Where It Stands Now

Twitter statistics show a platform that still wields power in the digital world, even with fewer users than other major platforms. X faces tough competition from tech giants and new rivals that challenge its position.

Comparison with Facebook, TikTok, and Threads

Facebook dominates with 3.07 billion monthly active users and TikTok follows with 1.58 billion. Meta's Threads poses a bigger threat to Twitter. The newer platform has grown faster to reach 320-400 million monthly active users, while Twitter reports 611 million.

Threads has gained ground with 115.1 million daily active users compared to Twitter's 132 million. These numbers are impressive for a platform that launched in 2023.

Both Facebook and Twitter share similar 0.15% engagement rates. This suggests users don't interact as much on these platforms compared to visual-based networks. All the same, Twitter's impressions have tripled year-over-year to 1,425 per post.

Market share and global ranking

Twitter claims 6.97% of global social media market share as of July 2025. Facebook leads with 73.89%, followed by Instagram at 10.5%. Twitter ranks as the 12th most popular social platform worldwide, but stands as the 5th most-visited social website globally.

Some markets show stronger Twitter presence. Japan proves this point as Twitter's second-largest user base with 70.92 million users. The platform enjoys exceptional popularity there.

Why Twitter still matters in 2025

Twitter's strength lies in its up-to-the-minute nature and news focus. Most users turn to Twitter for breaking news, with 53% regularly checking news content. Business users find value here too—82% of B2B marketers use the platform for content marketing, second only to LinkedIn.

Twitter creates public conversations that other platforms can't match. While other networks focus on private chats or entertainment, Twitter serves as the global town square. Here, people share real-time comments and discussions.

Conclusion

X (formerly Twitter) stands at a crossroads in 2025. The platform remains influential yet faces major challenges after its rebranding. User reports vary widely between 335 and 611 million monthly active users, which shows uncertainty about the platform's true reach and effect. The 12th most popular social media platform worldwide shows signs of trouble with its shrinking userbase and revenue.

Even so, X keeps its special role as an up-to-the-minute news and information hub. Users dedicate 30-34 minutes each day to the platform and mostly read news-related content. This core feature explains X's continued importance despite tough competition from Facebook, TikTok, and the faster growing Threads.

X's user makeup shows distinct patterns that create both hurdles and possibilities. Male users make up nearly two-thirds of the total audience, which sets it apart from other major platforms.

The platform attracts educated, higher-earning professionals mostly from urban and suburban areas. This specific audience composition gives businesses valuable targeting options.

Money-wise, X shows signs of getting back on track after some rough years.

The platform earned $1.14 billion in 2025, up 20.62% from last year, despite lower revenue. Musk's aggressive cost-cutting measures likely drove this financial improvement.

X's global influence varies by region. American users make up only 15-18% of the total but generate over half the revenue. Japan proves to be an exceptionally strong market with growing user engagement.

Without doubt, X maintains its relevance in 2025. No other platform matches its ability to deliver instant updates and host public discussions in this digital world. While it might never catch up to Facebook's or TikTok's user numbers, X's unique position ensures it stays important for news, brand connections, and public dialog.

These statistics help marketers, businesses, and users guide through X's changing digital world. The platform's evolution from Twitter to X brings both challenges and opportunities. Success depends on balancing profit goals while keeping the core features that made it essential.

FAQs

Q1. How many active users does Twitter have in 2025?

Twitter's user base in 2025 is reported to be between 335 million and 611 million monthly active users. The platform has approximately 245 million daily active users, with about 76% of users accessing Twitter daily.

Q2. What are the main reasons people use Twitter in 2025?

The primary reasons for using Twitter in 2025 are news consumption (48-60.6% of users), entertainment (48%), following brands and companies (33-34.9%), keeping in contact with friends and family (34%), and strengthening professional networks (14%).

Q3. How has Twitter's revenue changed in recent years?

Twitter's revenue has declined, generating approximately $2.50 billion in 2024, a 13.7% decrease from the previous year. However, the platform reported a profit of $1.14 billion in 2025, showing a 20.62% increase from 2024 despite lower overall revenue.

Q4. What is the gender distribution of Twitter users in 2025?

Twitter has a significant gender imbalance in 2025, with male users accounting for 63.7-64.14% of the global user base, while female users represent only 35.86-36.3% of the audience.

Q5. How does Twitter compare to other social media platforms in 2025?

Twitter ranks as the 12th most popular social media platform globally, holding 6.97% of global social media market share. While it trails behind giants like Facebook and TikTok in user numbers, Twitter maintains its unique position as a real-time news and information hub, particularly valuable for B2B marketing and public discourse.