Ecommerce Statistics 2025: Real Numbers That Drive Profit [Global Data]

The future of online retail looks incredible. Global ecommerce sales will exceed $6.8 trillion by 2025. These numbers confirm what business leaders already know – digital commerce doesn't just grow, it alters the map of retail completely.

The market reach of ecommerce continues to expand rapidly. Online purchases will make up between 20.5% and 23% of all retail sales worldwide by 2025. This shows how dramatically shopping habits have changed. About 2.77 billion people will shop online by 2025. That means more than a third of the world's population will have buying power right at their fingertips.

These growth statistics serve as vital planning tools for businesses. B2B ecommerce stands out with market values reaching $32.11 trillion by 2025. The numbers could climb even higher to $36 trillion by 2026. The trend looks so strong that experts predict 95% of all purchases could happen online by 2040.

Let's dive into the most important ecommerce statistics for 2025. We'll look at how different regions compare, what's happening in specific sectors, and what drives this digital retail transformation. These insights can help you maximize profits whether you're starting a new online business or improving an existing one.

Global ecommerce in 2025: Key numbers to know

The numbers show that global ecommerce is reaching new heights in 2025, even with economic challenges. Let's take a closer look at the stats that show us the full picture of online retail today.

Total ecommerce market size

The global ecommerce market keeps growing strong, though not as fast as before. Latest projections put worldwide retail ecommerce sales between $6.42 trillion and $6.86 trillion in 2025, with growth of 6.8% to 8.37%. This growth rate is the slowest we've seen since 2022.

The market should keep expanding steadily at 6.29% (CAGR) through 2030, possibly reaching $4.96 trillion by then according to careful estimates. More positive forecasts suggest we could see $8.00 trillion by 2027.

The United States stands out as a key player, bringing in about $1.25 trillion in ecommerce revenue for 2025. This makes the US the second-biggest ecommerce market worldwide, with roughly 16% of all online sales. China still leads the digital world, though economic challenges have slowed its growth.

Share of global retail sales

A key ecommerce stat for 2025 shows online retail now makes up 20.5% of total global retail sales, up from 19.9% in 2024. This marks an important point as one-fifth of all retail now happens online.

The move toward digital shopping stays strong, even with economic slowdowns and trade issues in some markets. Experts think this percentage will grow to between 22.5% and 24% by 2027-2028, showing steady growth as overall expansion slows down.

Different regions and sectors are moving to digital at their own pace. The US sits below the global average, with ecommerce making up about 16.13% of all retail sales in 2024. This shows room to grow in the world's second-largest ecommerce market.

Number of online shoppers worldwide

The most striking ecommerce number for 2025 shows how many people shop online globally. About 2.77 billion people buy things online this year, which is 33% of everyone on Earth. This number grew 2.2% from last year and shows how digital shopping becomes more accessible to everyone.

More stats back this up – 54.3% of people use ecommerce in 2025, and this could reach 56.4% by 2030. The data shows 56.1% of internet users aged 16+ buy something online at least once a week. This proves how normal online shopping has become in people's daily lives.

China leads with 904.6 million online shoppers, while the US follows with 288.45 million. These numbers highlight China's massive digital economy, even with recent economic challenges.

Online shoppers worldwide spend an average of $1,620 each year. US shoppers spend much more, averaging $4,470 yearly on digital purchases. This gap between user numbers and spending creates unique market patterns across different regions in the digital world.

Regional ecommerce growth: Who’s leading the charge

Regional variations paint a clearer picture of ecommerce statistics in 2025. Some markets show explosive growth while others have reached maturity. These regional patterns are vital for businesses looking to grow their digital presence internationally.

Asia-Pacific and China

Asia-Pacific leads global ecommerce, with 62.6% of all online retail sales worldwide. China remains the market leader despite economic headwinds. Its ecommerce sales should hit $3.12 trillion in 2025, about 45.5% of global ecommerce volume.

China's ecommerce success story stands out because of its market reach. Online shopping makes up 52.1% of all retail sales, making China the first major economy where digital sales exceed traditional retail.

This shift happened because:

• People prefer mobile shopping (91.2% of Chinese ecommerce happens on mobile devices)
• Social commerce models mix entertainment with shopping
• Advanced delivery networks offer same-day service in cities

China's growth has slowed to 10.8% yearly, but other regional markets are booming. India leads with 28.7% growth in 2025, making it the world's fastest-growing major ecommerce market. Southeast Asian countries offer a $115 billion market chance, with Indonesia's $56 billion in yearly online sales leading the way.

North America and the US

North America shows a mature but growing ecommerce market. The US ranks second globally, with sales expected to reach $1.25 trillion in 2025 and 8.9% yearly growth.

American shopping habits differ from Asian markets. Mobile commerce drives 63.8% of online sales – lower than Asia but growing yearly. US shoppers have unique category choices too. Consumer electronics lead with 22.6% of sales, followed by apparel at 20.8%.

Canada's $59.8 billion market grows at similar rates to the US. Canadian buyers often shop across borders, with 53.7% buying regularly from US websites for better variety and prices.

Europe and Latin America

Europe's ecommerce landscape varies by country. The UK projects $261.3 billion in 2025 sales, with Germany ($167.5 billion) and France ($148.2 billion) following. Eastern European markets, like Poland and Romania, grow faster at 16.2% compared to Western Europe's 9.7%.

European cross-border shopping creates big opportunities. About 25.3% of online shoppers buy from other EU countries. This builds an $861.4 billion combined market, ranking third globally.

Latin America emerges as ecommerce's new frontier with 22.4% yearly growth. Brazil leads at $65.8 billion in 2025 sales, while Mexico follows at $32.7 billion, benefiting from US trade links.

Mobile shopping defines Latin American ecommerce, with 76.2% of sales happening on smartphones – much higher than North America and Europe. Many consumers skip computers entirely, choosing smartphones for internet access and shopping.

B2B vs B2C ecommerce: Market size and trends

Online sales have seen massive growth, and there's a key difference between two main ecommerce models. The latest ecommerce stats for 2025 reveal B2B (business-to-business) sales are much bigger than B2C (business-to-consumer) transactions. Both sectors continue to grow at remarkable rates.

B2B ecommerce market value

B2B ecommerce rules the digital world with its huge market value. The global B2B ecommerce market ranges between $13.68 trillion and $32.8 trillion in 2025. This makes it about 400% bigger than the B2C market. The market grows at a compound annual growth rate (CAGR) of 14.5-18.04%. Experts predict it could reach $60.62 trillion by 2030-2034.

Asia leads with 70% of global B2B transaction value in 2024. North America makes up about 39% of revenue share. The region shows the fastest growth with a 17.2% CAGR through 2030.

Marketplace-based sales grabbed 65% of market share in 2024. Intermediary-oriented platforms hold the biggest slice at 42%. Manufacturing stays on top with 24% of B2B ecommerce market share in 2024. The home & kitchen segment follows close behind at 29%.

B2C ecommerce growth rate

B2C ecommerce focuses on retail sales to individual consumers. This market is worth about $7.69-$7.81 trillion in 2025. Though smaller than B2B, it grows at a CAGR of 16.94-19.13%. Projections show it could hit $16.83-$37.72 trillion by 2030-2034.

Asia-Pacific leads B2C growth with a 22.5% CAGR. The region holds 37-59% of the market share. China and India drive this growth as smartphone use turns tier-2 cities into major buying hubs.

Mobile commerce reshapes how B2C works. Mobile devices generated 72% of B2C revenue in 2024 and grow at an 18.9% CAGR through 2030. By 2025, they should make up 75% of global digital sales, worth $6.5 trillion.

Key differences in buyer behavior

B2B and B2C ecommerce work differently in several ways:

• Decision-making process: B2B deals need 6-10 stakeholders. Most deals (30%) take 1-3 months to close. B2C buyers act alone and make quick, emotion-based choices.
• Purchase motivation: B2B buyers look at organizational needs, ROI, and business effects. B2C shoppers buy based on personal wants and often make impulse purchases.
• Average order value: B2B orders are bigger, with companies buying 15-25 items at once compared to 1-2 items in B2C. This gives B2B customers room to negotiate bulk discounts.
• Customer relationships: B2B builds long-term partnerships with repeat orders. Companies must keep quality and trust high. B2C customers might buy just once, driven by emotional connections.

These differences shape how companies approach each market. B2B focuses on building relationships, sharing detailed product info, and showing ROI. B2C aims for emotional appeal, easy buying, and reaching many people at once.

Top ecommerce categories by spending

The digital world's ecommerce spending in 2025 shows four major categories where consumers spend their money online.

Consumer electronics

Consumer electronics dominates ecommerce spending with global sales expected to hit USD 922.50 billion in 2025. This category makes up more than one-fifth (21.2%) of all US retail ecommerce sales, making it the biggest revenue generator among all product categories.

The US leads the global consumer electronics market online, with China following close behind. The US consumer technology sector shows strong growth potential, as retail revenues should reach USD 537.00 billion in 2025, growing 3.2% year-over-year. Global spending on consumer tech and durables will reach USD 1.29 trillion in 2025, which means a 2% yearly increase.

Asia-Pacific's influence in this space remains strong, as it controls 38.1% of global consumer electronics revenue in 2024. China's manufacturing strength and growing consumption by young people in India and Southeast Asia drive this dominance.

Fashion and apparel

Fashion and apparel takes second place in online spending, with global sales expected to land between USD 760.00 billion and USD 883.10 billion in 2025. US online retail sales show this category makes up about 20.2% of the total.

The global apparel market should generate USD 1.84 trillion in 2025, and ecommerce channels will handle nearly half (48.0%) of fashion retail sales worldwide. The US apparel ecommerce market should reach USD 217.00 billion this year, which represents nearly 20% of global online apparel spending.

China still leads as the biggest fashion ecommerce market with USD 207.00 billion in revenue, beating US revenue by 13.7%. Different age groups shop differently online – nearly 30% of Americans buy apparel online weekly, while this number jumps to 59% for Gen Z shoppers.

Food and groceries

Food and grocery ecommerce keeps growing after the pandemic, with expected global sales between USD 350.00 billion and USD 460.10 billion in 2025. US grocery ecommerce sales broke records by reaching USD 204.00 billion in 2024 – a 10.7% jump from last year.

Recent data from June 2025 shows US online grocery sales grew to USD 9.80 billion, a big 27.27% increase from last year. July numbers climbed further to USD 10.00 billion, with ecommerce taking 17.2% of total grocery spending.

Grocery ecommerce sales should grow at 7.4% yearly over the next four years, and this is a big deal as it means that sales could pass USD 270.00 billion by 2028. This growth continues even as people return to stores, with in-store shopping up nearly 11% in 2024 compared to 2019.

Beauty and personal care

Beauty and personal care completes the top ecommerce categories with global online sales projected at USD 169.60 billion for 2025. The US market in this category should hit USD 104.74 billion this year, and online channels now handle more than 50% of all beauty sales globally.

The global beauty industry's value sits at roughly USD 450.00 billion, growing 7% yearly from 2022 to 2024. Experts predict the global beauty market will grow at a steady 5% yearly through 2030.

The US and China compete to be the world's biggest online beauty market. The US generates about USD 37 billion in personal care ecommerce revenue, while China leads in cosmetics. China's market stands out with 87% of hair and skincare sales happening online.

Mobile commerce in 2025: The smartphone effect

Smartphones have changed how people shop online in 2025. Mobile commerce now makes up most online shopping activity worldwide. Businesses need to adapt their strategies to capture this massive change in buying behavior as consumers reach for their phones instead of computers to make purchases.

Mobile share of ecommerce sales

M-commerce dominates today's digital world. It will make up 59% of total retail ecommerce sales in 2025, which equals about USD 4.01 trillion in value. This remarkable share has grown steadily in the last decade, rising from 43% in 2018 to an expected 63% by 2028.

The numbers tell an impressive story. Mobile commerce revenue grew by USD 360.00 billion between 2023 and 2024 – the biggest yearly jump ever recorded. Mobile devices now generate more than 70% of all ecommerce traffic. Smartphones account for 77% of retail website visits.

The US market shows similar trends. About 76% of American adults now buy things through their smartphones. This adds up to 200 million mobile shoppers across the country. People under 50 shop the most on mobile devices – 92% of this age group buys online using their phones.

Conversion rates by device

Mobile devices still struggle to turn browsers into buyers compared to desktops.

Current ecommerce statistics show a clear gap:

• Desktop: 4.8% average conversion rate
• Mobile: 2.9% average conversion rate

Desktop interfaces are more user-friendly and serve different shopping purposes. Desktop users generate just 22% of traffic but make up 30% of all orders. Smartphones bring in three times more traffic than desktops but convert less often.

Shoppers abandon their mobile shopping carts 75.5% of the time – 5.31% higher than the average across all devices. Desktop orders' value stays about 40% higher than mobile purchases. The average desktop purchase is USD 155.00 compared to USD 112.00 on mobile.

Mobile wallet and payment trends

Mobile wallets are maybe even the biggest game-changers in payments today. Their usage jumped 105% from 2019 to 2024 and keeps growing yearly. Digital or mobile wallets will process about 54% of online transaction value worldwide by 2025, making them the most popular way to pay online.

People of all ages use mobile wallet technology, but at different rates. Gen Z users are three times more likely to use mobile wallets than Boomers+. Many younger users have four or more wallet apps on their phones. Urban residents trust mobile wallet security the most at 58%, compared to 43% of suburban and 38% of rural residents.

Several features drive this adoption. These include better security through biometric authorization, optimized one-click ordering, and knowing how to store non-payment items like boarding passes and event tickets. Using mobile wallets for these extra features has grown 92% since 2019. This shows how they've become part of daily life.

This move toward mobile payments creates both challenges and opportunities for merchants. Mobile-friendly payment options can substantially reduce cart abandonment. Adding one-click wallets and buy-now-pay-later options has improved conversion rates measurably.

Social commerce is booming: What the stats say

Social media platforms have revolutionized online shopping by adding built-in shopping features. This has created one of the fastest-growing segments in ecommerce for 2025. Users now complete their purchases without leaving their favorite social apps, which shows a complete transformation in how people shop online.

Social commerce market size

The global social commerce market is growing faster than ever. Current estimates put it at USD 1.16 trillion in 2024, and experts believe it will reach between USD 6.20 trillion and USD 17.83 trillion by 2033. The market grows at an impressive compound annual growth rate (CAGR) of 36.4%, making it one of the hottest sectors in ecommerce.

American retail social commerce sales should hit USD 100 billion in 2025, with a yearly growth of 14.4%. Right now, 46% of consumers buy products directly through social media platforms.

This is a big deal as it means that the number has more than doubled from 21% in 2019.

Social commerce has become a regular part of shopping habits. About 31% of shoppers worldwide will use social shopping by 2025. As platforms add more uninterrupted checkout features, social commerce revenue could hit USD 1 trillion globally by 2028.

Top platforms for social shopping

Facebook leads the pack in social commerce for 2025. The platform expects 64.6 million buyers in the US by 2024. Worldwide, one-quarter of shoppers prefer Facebook for social commerce. 62% of US social buyers made their latest social purchase on Facebook.

Instagram comes in second with 46.8 million US buyers in 2023. 20% of global social shoppers prefer this platform. Its visual appeal makes it perfect for shopping. 26% of people over age 13 worldwide use Instagram.

TikTok has grown the most among all platforms. It reached 35.3 million US shoppers in 2023 and should hit 48.8 million US users by 2025, beating Instagram's 48.2 million. TikTok added more shoppers in 2023 than Facebook, Instagram, and Pinterest combined.

Pinterest draws 465 million monthly users. 97% of searches on the platform have no brand name, which creates unique product discovery opportunities. 40% of Americans with household incomes over $150,000 use Pinterest, making it attractive for luxury brands.

Demographics of social buyers

Young people lead the way in social commerce adoption. 42% of Gen Z consumers buy through social media, which is way above the 20% average.

Millennials follow at 26% adoption rates and spend the most on social commerce. They should make up 33% of all social commerce spending worldwide by 2025.

Older generations have started to embrace social shopping too. 15% of Gen X and 6% of Baby Boomers now shop on social media. These numbers show that social commerce appeals to people of all ages.

Different age groups have different reasons to buy. 32% of Gen Z buys based on influencer recommendations, while only 21% of Millennials do the same. This explains why the global influencer market reached USD 21 billion in 2023 and should grow to USD 22 billion by 2025.

Online shopping behavior: What drives purchases

Consumer behavior data shows how ecommerce buying decisions revolve around value, convenience, and trust in 2025. Businesses can address transaction barriers better by understanding these psychological and practical drivers.

Top purchase motivators

Price sensitivity stands out as the key factor in online purchases. Rising costs worry consumers of all types across 18 markets surveyed. About 79% of global shoppers now look for ways to spend less. They don't just hunt for discounts – their strategies vary. US consumers rate affordability (40%) as their top priority when buying fashion items.

The ease of online shopping attracts 71% of consumers who call it their main reason to buy. Better prices motivate 64% of shoppers. This reflects how value-conscious people have become in today's economy.

Product content makes a big difference in buying decisions. Shoppers respond most to clear product descriptions and high-quality images (both 77%). Content like comparison charts and interactive videos works even better – 87% of shoppers find these features helpful.

Cart abandonment reasons

Here's what stops people from completing their purchases:

1. Unexpected costs at checkout (39%)
2. Slow delivery timelines (21%)
3. Security concerns (19%)
4. Mandatory account creation (19%)
5. Complicated checkout processes (18%)

Most cart abandonment problems can be fixed through better design. To name just one example, 18% of US shoppers give up on orders because checkout flows are too complex. Research shows these processes could be simplified by 20-60%.

Importance of reviews and trust

Trust is a vital part of online buying decisions. About 61% of consumers expect it from companies. People trust family and friends more than any other source, including social media, when seeking purchase recommendations.

Online reviews build trust – 91% of consumers read them before buying. The sort of thing I love is that 84% of shoppers trust reviews as much as personal advice. This explains why businesses with good reviews can charge more. Customers will spend 31% extra at stores with excellent reviews.

Real reviews boost sales substantially. Products are 270% more likely to sell with just five reviews. Maybe even more surprising, 82% of review readers actively look for negative feedback. They spend five times longer on sites when reading critical reviews.

Emerging ecommerce trends to watch

The digital world of ecommerce is evolving rapidly. Three significant trends will revolutionize online retail over the next several years.

AI and automation in ecommerce

AI has grown beyond its experimental phase into a vital business strategy. Research shows that 84% of ecommerce businesses now rank AI as their top priority. Companies that adopt AI see their revenue grow by 10-12%.

AI applications now range from customized product suggestions to inventory management. Experts predict the ecommerce AI market will reach USD 45.72 billion by 2032. The numbers tell a compelling story – AI-powered interactions help customers make purchases 47% faster. Customers who interact with AI-powered chat are 4x more likely to complete their purchase.

Sustainability and ethical shopping

Customer buying habits have shifted dramatically toward environmentally responsible choices. The data reveals that 72% of shoppers worldwide factor in sustainability during online purchases. About 73% of customers expect brands to follow environmentally responsible practices.

The impact runs deep – one in three shoppers have abandoned their carts due to sustainability concerns. This number jumps to nearly one in two for Gen Z customers. Brands now respond with circular economy models, carbon-neutral shipping options, and biodegradable packaging.

Voice and live commerce adoption

Voice shopping and live commerce stand at the forefront of retail breakthroughs. The voice commerce sector should hit USD 75 billion globally by 2025. Already, 60% of smartphone users search by voice while shopping. Live streaming has transformed the retail space, generating USD 682.5 billion in sales during 2023. These platforms achieve remarkable conversion rates between 30-40%.

Conclusion

Global ecommerce sales will reach $6.8 trillion by 2025. These numbers show how digital retail has altered the map of business worldwide. Small entrepreneurs and giant corporations alike must adapt to this massive economic shift.

Digital commerce now makes up over 20% of all retail sales globally. The numbers keep climbing as 2.77 billion people – one-third of humanity – keep shopping online.

Regional differences tell an interesting story. Asia-Pacific leads the pack with China's massive market dominating global ecommerce. North America shows steady growth in digital sales. Latin America has become the fastest-growing region, offering new opportunities to businesses looking for fresh markets.

B2B ecommerce stands out as the real giant. It outweighs the consumer market by 400% and could hit $60 trillion by 2030. This sector drives digital commerce forward as the true economic powerhouse.

Mobile shopping has changed the game completely. It now accounts for 59% of all ecommerce sales. People's shopping and payment habits have changed because of smartphones. Mobile wallets now handle 54% of online payments worldwide.

Social media platforms have become shopping destinations. The sector grows 36.4% each year. Facebook, Instagram, and TikTok have turned into complete shopping systems that generate billions in sales.

These trends carry clear messages for businesses. Digital commerce isn't optional anymore – it's a must. Companies need strategies that work where customers spend time: online, on phones, and on social platforms.

Understanding buyers remains vital. Price drives most purchases, but convenience and trust turn browsers into customers just as effectively.

AI and environmentally responsible practices have become competitive necessities. Companies using AI see 10-12% more revenue. About 72% of customers think about sustainability before buying.

The digital world will keep changing faster than ever. Success belongs to businesses that watch these trends, respond to customer priorities, and accept new ideas quickly. They'll capture their share of this expanding market.

FAQs

Q1. What is the projected size of the global ecommerce market in 2025?

The global ecommerce market is expected to reach between $6.42 trillion and $6.86 trillion in 2025, representing a significant growth in online retail sales worldwide.

Q2. How much of total retail sales will ecommerce account for in 2025?

Ecommerce is projected to account for approximately 20.5% of total global retail sales in 2025, indicating that more than

one-fifth of all retail transactions will occur online.

Q3. Which region is leading the ecommerce growth globally?

The Asia-Pacific region, particularly China, remains the powerhouse of global ecommerce, accounting for roughly 62.6% of all online retail sales worldwide in 2025.

Q4. What percentage of ecommerce sales will come from mobile devices in 2025?

Mobile commerce is expected to account for 59% of total retail ecommerce sales in 2025, representing approximately $4.01 trillion in value.

Q5. How important are customer reviews for online purchases?

Customer reviews are crucial for online purchases, with 91% of consumers reading them before making a purchase. Additionally, 84% of shoppers trust online reviews as much as personal recommendations.